Perishables Webinar This Wednesday, March 2nd

This Wednesday, March 2, Food Logistics Magazine is hosting a webinar on the topic of Perishables Traceability and Quality and the impact of the Food Safety Modernization Act.  In addition to Dr. John Ryan from the Hawaiian Department of Agriculture, Mike Nicometo from FreshXperts, and Peter Mehring of Intelleflex, we’ve recently added Tim Buckley of Jamison RFID as a presenter.

You can register for this webinar here.

I hope you can join us for this interesting and informative session.

Kevin Payne

Senior Director of Marketing

“RFID in Construction” Video Replay with HCSS

Learn how HCSS – a leading solution provider for the heavy construction industry, is using RFID to improve load counting and deliveries at worksites.  The replay of the February 15 RFID Journal Virtual Event “RFID in Construction” can be found here.  It’s an informative 20 minute session featuring Jim West and Jeff Kimmel of HCSS, and Peter Mehring of Intelleflex.

Let me know if you find it of interest!

Kevin Payne

Senior Director of Marketing

RFID Market Poised for Growth

A new report published by Global Industry Analysts states that the RFID market is poised for strong growth…the analysts estimate a $12.7 billion market for RFID by 2015.  The report confirms that RFID remains strong in core markets such as supply chain management and cargo tracking, among others.  The report also cites that new applications for RFID, including asset management and product tracking in retail, will represent additional growth.

Despite the recession, the RFID market grew over the last few years because RFID can help improve operational efficiency, reduce costs and provide competitive differentiation.  Even when money is tight, the ROI for many RFID implementations still makes solid financial sense.

While interest in RFID remains strong, we’re still seeing some hesitation around the cost and functionality of active and passive RFID.  On a recent RFID Journal Virtual Event titled “RFID in Construction” presenters referred to projects that started but were either stopped or delayed because the cost of active tags was prohibitive or the performance of passive tags was too limiting.  We believe ISO/IEC standards-based battery assisted passive (aka semi-passive or semi-active) successfully addresses these issues.  By cost-effectively delivering read ranges of 300 feet, the ability to reliably read inside packaging and containers, and on-tag memory for capturing and storing information about an item’s history or condition, Battery Assisted Passive RFID further enhances the value proposition and should encourage more rapid adoption.

The “RFID in Construction” virtual event includes a case study showing how HCSS is applying Intelleflex RFID solutions to improve load counting and tracking at remote and mobile worksites.  You can view the HCSS case study and other presentations from this virtual event on the RFID Journal website.

Here’s to market growth in 2011!

Kevin Payne

Senior Director of Marketing

RFID in Construction – Online Event

On Tuesday, February 15, RFID Journal is hosting a free virtual event “RFID in Construction“.  Among other content, this two hour online event features a presentation by HCSS and Intelleflex:

Automating Load Counting With RFID to Improve Accuracy
Counting and tracking vehicle loads into and out of a construction yard or work site has typically been a manual, error-prone and-time consuming process. Manual processes inhibit productivity and increase costs. Learn how new applications, coupled with battery-assisted passive (BAP) RFID technology with superior range and portability, automates the process in order to improve efficiency, accuracy and profitability.

You can learn more about the virtual event and register for it here.

How are you applying RFID to worksite and construction applications?  Please let me know.


Kevin Payne

Senior Director of Marketing



Food Logistics Webinar

For those of you interested in learning more about food safety and traceability, Intelleflex CEO Peter Mehring, along with Dr. John Ryan of the Hawaiian Department of Agriculture, and Mike Nicometo are featured on an upcoming Food Logistics Magazine webinar titled “Perishables Traceability and Quality: Cost-effectively Addressing Regulations with RFID” on March 2.

You can register  here.  I hope you can join us for this informative discussion.

Retailers Aren’t Immune to Food Traceability Issues

A story published yesterday in Food Safety News and mentioned by our local NPR station demonstrated that food retailers aren’t immune to issues related to food safety and recalls.  Two shoppers in California are suing Safeway for not using its club member program to notify them about food recalls.

According to the article:

According to a CSPI news release, Dee Hensley-Maclean used her Safeway Club card to buy crackers and cookies that shortly afterward were caught up in the massive recall of products made with Peanut Corporation of American contaminated peanut butter. The Salmonella outbreak in 2008 and 2009, traced to PCA peanuts, resulted in nine deaths and 714 confirmed infections.
Jennifer Rosen, also using her Safeway Club card, bought eggs last summer that were implicated in the Salmonella outbreak that sickened 1,500 and led to the recall of more than 500 million eggs.
Both women say they learned about the recalls from other sources and that Safeway made no attempt to notify them about the potentially dangerous food.
Where do you think the responsibility lies?
Kevin Payne
Senior Director of Marketing

Food Safety and RFID

On January 4, President Obama signed the Food Safety Modernization Act – considered by many to be the most sweeping update of America’s food safety system since 1938. The law grants the FDA significant new powers to impose rules to help prevent food contamination as well as giving the FDA significantly more authority to force recalls of suspected tainted foods.  Another key element of the law authorizes the creation of a food tracking system so that the source of outbreaks can be quickly identified.

The ability to monitor the temperature and quality of food throughout the supply chain, coupled with the capability of tracing each pallet back to the producer, can significantly help improve food quality and cold chain operations.

Already this month, we’ve experienced a salmonella outbreak associated with alfalfa sprouts. Incidents such as this and the spinach recalls in 2010, 2009 and 2006 demonstrate the need to act quickly in the event of an E. coli or salmonella contamination.  When time is of the essence, delays of days or weeks in tracking spinach back to specific farms and fields represents a huge health risk.

We think RFID technology can help solve this problem.  Battery Assisted Passive RFID tags can store harvest and shipping information about the produce (along with temperature data that relates to quality and safety), directly on the tag.  The tag can be placed with the produce and track its temperature and condition from the field to the distribution center to the retail grocer, all at the individual pallet level.   This information, in the event of a recall, ensures that the produce can quickly be traced back to the producer to help identify cause of the recall, improving public health and also protecting other growers.

Do you think the Food Safety Modernization Act will help improve public health? Can pallet-level tracking and tracing technology help improve the perishable food supply chain?