Next up: United Fresh

Fresh on the heels of RFID Journal Live two weeks ago, it’s time for another huge industry conference, this one dedicated to fresh produce.  The United Fresh 2011 Conference in New Orleans on May 2-4, is organized by the United Fresh Produce Association.  The conference provides a venue for learning about new products and solutions that impact the perishable cold chain.

We’re excited to be demonstrating our in-transit temperature monitoring capabilities and sharing how having the ability to monitor quality and implement a first expired, first out (FEFO) inventory model can reduce shrink and improve revenues throughout the cold chain.  We’re at booth 1547 and, to help you relax while you’re at the show, I hope you’ll stop by and collect one of our “stress relief temperature tags”.

I hope to see you in New Orleans!

Kevin Payne

Senior Director of Marketing

Monitor, don't stress about your produce!

RFID Journal Live – An Award Winning Show

Few people would claim they enjoy working trade shows. The floors are hard. The days are long. Sometimes shows are simply boring with long lulls between visits to your booth and then, often, it’s another vendor who is equally bored who stops by to kill time.

As day three of the RFID Journal Live conference wrapped up, I would readily admit that my back was sore and I was tired but I was never bored.  For us, this show was extremely interesting – even invigorating.  The attendees at the show were friendly and gregarious and seemed genuinely interested in talking to us and other vendors about their business challenges and the problems they were trying to solve.

Intelleflex has changed a lot between last year’s RFID Journal Live and this year’s conference.  In the past twelve months we’ve relaunched the company with a focus on solutions for the cold chain, asset tracking and personnel monitoring.  We’ve introduced a new family of products based on the Class 3 battery-assisted passive standard that represents a new approach to RFID.  So, it was extremely exciting for Intelleflex to be named the “Best in Show” winner at this year’s conference.

It was great to put faces with the names of so many people that I’ve spoken to or corresponded with and meet people from around the globe.  I’ll have to admit that, while I seldom look forward to working trade shows, RFID Journal Live 2012 is one that I’ll be looking forward to.

I’d enjoy hearing your thoughts on the show.

Kevin Payne

Senior Director of Marketing

Peter Mehring, Intelleflex CEO, with the "Best in Show" award at RFID Journal Live

Strong Interest in BAP RFID at RFID Journal Live

Takeaways from Day 2 at RFID Journal Live are that there is a lot of interest in Battery-Assisted Passive RFID and that the extended capabilities that “Class 3” (ISO/IEC 18000-6:2010) RFID offers is causing people to rethink how they solve their business problems.  Many people that have come by our exhibit at the show have been amazed that we can achieve read/write ranges of 300 feet or more and well as monitor temperatures inside packaging to improve cold chain operations.  I’ve had many conversations with people from throughout the USA, Mexico, Canada, Brazil, Korea as well as across Europe and the Middle East who are excited about the benefits of Intelleflex XC3 Technology and its performance and cost advantages over Active and Passive RFID.

And, while a Droid phone photo doesn’t do it justice, I wanted to share a view from the show floor.  If you’re in Orlando, come on by and say hello at booth 743!
Kevin Payne

Senior Director of Marketing

Intelleflex booth at RFID Journal Live

RFID Journal Live: Perspectives from the show – Day 1

RFID Journal Live is the industry’s biggest trade show and conference.  It’s my first time attending this event but, speaking with attendees on the first day of the show, I noticed a recurring theme.

The focus is shifting from RFID as a technology to RFID as a solution.  One gentleman who stopped by our exhibit commented “there’s not as many really technical sessions this year”.  He seemed disappointed.  I’m not.  I’m actually pleased.  From my experience, when a discussions about a technology shift from the “speeds and feeds” to “how can you use it”, it is an indication that the technology is maturing and going mainstream.  I think this is great news for RFID, something that has often lingered in the shadows as an “emerging technology”.  I was able to attend two sessions, one presented by Dr. John Ryan of the State of Hawaii’s Department of Agriculture, detailed how RFID is being used to improve food traceability and quality.  The second, given by Drs. Jean-Pierre Emond and Ismail Uysal of University of South Florida Polytechnic discussed how RFID is being used to ensure the shelf life of “First Strike Rations” for the US Defense Department.  Both detailed real-world use cases for RFID that have practical implications and benefits.

The opening night reception on the show floor featured a lot of traffic and a wide variety of questions.  Many people were interested in learning more about Battery-Assisted Passive RFID and how it could be used in an interesting variety of applications ranging from government security controls to monitoring the temperature of ice cream in the supply chain.

If you’re at the show this year, come by our booth (743) and say hello.  I’d love to hear your thoughts about the conference.

Kevin Payne

Senior Director of Marketing