The 2011 PMA Fresh Summit is now over and it was quite an event. We had a lot of people come by who were very interested in the recent case study that we recently concluded relating to blackberries being grown in Mexico and shipped into the USA. Growers and packers from all over the US, Canada and Latin America found the data fascinating and saw immediate applications to their own processes and how they can reduce waste and improve quality.
And, as mentioned in my last post, I learned something new again today: Rubbage. Rubbage turns produce into rubbish. What’s rubbage? It’s what produce experiences when it gets jostled about in containers as the truck hits bumps in the road. This problem is apparently quite severe in less developed countries. (Though anyone that’s driven California’s freeways of late would wonder if we quality as well.) Take away is, in addition to temperature, people are also concerned about other sensor-based applications that work well with RFID relating to shock and vibration.
I also wanted to mention something very important that happens at PMA. As you can imagine, there are tens of thousands of pounds of produce on display for the show. When I ordered berries for our booth demo, I wondered what would become of them each day and found that PMA works with The Second Harvest Food Bank in Atlanta to collect and distribute the produce at the end of each day and (en masse) at the end of the show. Who knows how many thousands of people will get fresh produce as a by-product of this event. That’s great! And, I also want to tip my hat to 80+ volunteers from Cisco Systems who showed up at the end of the show to collect the produce from around the convention center and package it all up to be delivered to people in need. That’s really fantastic and speaks very highly of both the volunteers from Cisco and of Cisco itself for supporting such an effort. So, thank you volunteers!
Senior Director of Marketing