As noted in an earlier post, recently I was able to attend the 2012 Georgia Tech Academic Cold Chain Forum. Unlike most of the trade shows and conferences I attend which focus on one industry, this event was designed to bring together corporate leaders in both the food and pharmaceutical cold chains in an academic setting where they could share ideas and engage in candid discussions.
Held at the Georgia Tech Research Institute in Atlanta, the event was moderated by Dr. Jean-Pierre Emond, one of the most noted academics studying the cold chain. This was the first time that the Forum included representatives from both food and pharmaceutical companies. Executives from produce growers, shipping companies, restaurants and food service providers, and pharmaceutical manufacturers and retailers were in attendance. This made for some very interesting discussions. While both food and pharma companies deal with the cold chain on a daily basis, their perspectives on the topic were quite different and they were often amazed to learn about the separate – though related – worlds that each industry lived in.
After the event concluded, I was fortunate to be able to interview Dr. Emond and also Melissa Germain, the host of the event. In the interview, they share what they found to be key trends identified at the Forum, the weakest link in the cold chain and how the two industries could benefit by working together and sharing knowledge. You can read the interview by clicking here.
I’m looking forward to the 2013 Forum and my thanks to Dr. Emond and Ms. Germain for organizing the event and taking the time for the interview.
Senior Director of Marketing