Fruit Logistica, the largest fruit and produce show in the world, is underway in Berlin and it doesn’t disappoint. Spanning some 19 halls and hosting tens of thousands of visitors, it’s almost a spectacle that compares to something like the Mobile World Congress, CeBit or Comdex in its prime except, instead of computers and cellphones, it’s acres of apples, lettuce, grapes, berries and every other conceivable type of fruit and vegetable.
I’m amazed at the expanse of people that we met with yesterday from those local to Germany and as far away as Vietnam, Australia and Peru. Many of them were interested in new approaches to improving quality and delivered freshness using wireless temperature monitoring which we explained in English, German, Dutch, Gaelic, French and bits and pieces of other languages.
It’s quite an experience. If you’re in the neighborhood, visit us in Hall 23 – The USA Pavilion – stand A-03.
Senior Director of Marketing