Yesterday I blogged about the FDA’s new 334 page Food Safety Modernization Act Pilot Study Report that was written by the Institute of Food Technologists and Leavitt Partners. After I published the blog post, I was corresponding with the very helpful Jennifer McEntire of Leavitt Partners who co-authored this report. I was complimenting her on the report but said I would probably wait “until the movie version came out” (parroting the modern student’s refrain of “why read ‘Gone with the Wind’ when you can watch the movie much more quickly).
Much to my surprise, Jennifer immediately sent me back a link to a three and a half minute video she recorded explaining the report. Sure, it doesn’t have all of the detail covered in the 334 page document but, for most of us, it’s a great “Cliff Notes” version. You can watch the video here.
Thanks to Jennifer and Leavitt Partners for sharing this information with all of us.
PS: On March 7, Jennifer McEntire published another excellent newsletter/article on this topic which can be found here. It also includes a link to an upcoming webinar on the topic.
Senior Director of Marketing